Reflection of the author’s idiostyle in the program “Twelve” by Sergei Shargunov

The aim of the article is an analysis of the author’s TV program by Sergei Shargunov in the aspect of idiostyle of announcer’s language personality. The program is considered as audiovisual and speech media content, which is a hypertext reflecting the syncretism of speech genres of news, interview, and reportage. The typical and individual author’s features of the television program “Twelve” on the Russia — 24 channel have been established. Typical features include: positioning the author in the title of the program, multimedia, polydiscursiveness, intertextuality, compositional unity, repetition of the beginning and ending, temporality, thematic unity, social evaluativeness, genre syncretism, cultural, educational and propaganda orientation, a focus on confidentiality of communication with the mass addressee, and an emphasis on acute social problems. The idiostyle specificity of the author’s media discourse as a syncretic informational and media linguistic personality, including speech, communicative, and cognitive features, is revealed. These features reflect the different social, professional, and communicative roles of the author as a writer, journalist, public figure, politician and are implemented in targeting a wide audience of listeners and viewers according to the socially significant topics, their ideological assessment, and skill of the art of speech. The announcer’s idiostyle manifestations at the speech level are associated with his belonging to the person of the elite type of speech culture. At the communicative level, the author of the “Twelve” program is characterized by a restrained-intelligent communicative style, the desire for confidential communication thanks to the strategy of natural simplicity with use of colloquial syntax and neutral vocabulary. From an extralinguistic point of view, the presenter is characterized by an intelligent appearance (clothes, hairstyle), restrained but expressive gestures and facial expressions that reflect interest; quiet voice with a pleasant timbre; clarity of diction. The cognitive features can be characterized as a synthesis of rational and metaphorical cognitive substyles